The Woods Cyclery - Customer Experience

A total digital revamp for one of the best-known names in the UK cycling scene. Just weeks after launching, the positive effects of new stock management and e-commerce systems are visible. Most importantly, The Woods are now better equipped to play to their strengths.

Pier City Custom - TOF Acquisition

Pier City were in an enviable position: trusted experts in their field, already streets ahead of the competition. However, the potential for growth was barely being touched. The RnineT scene's best kept secret. Well, it was my job to spill the beans.

PEMBREE - Brand & Market Positioning

This was the perfect example of a business where the product is well and truly sorted, the mission is genuine and proven, but the message wasn't being heard by the right people. 

​

A few brainstorming sessions later and we kicked off a change. A new strapline, a manifesto to go with it, and PEMBREE was making all sorts of noise.

Vitus - Venon Evo Launch Film

One bike, two personalities. The Vitus brand has been through quite the journey over the years, and the new owners wanted to revitalise the prestige that the badge once commanded. A new bike was on the way, meeting a use case that has become increasingly prevalent among privateer racers and weekday crit warriors – and a crack team was brought in to bring that story to life.

Luchos - Brand Film

Establishing an emotional connection with a nutrition product can be an uphill struggle. For many athletes its simply fuel: they find the one that suits their gut and run with it. Luchos has a good product and a good story to go with it, but beyond its tribe of fans was struggling to make an impact.

CampWild - Brand Identity & Launch

A new digital platform set to disrupt the UK camping industry? I'm in.

​

Successfully launching CampWild required swiftly and precisely establishing the brand identity. While the business is bringing something pretty unique to the marketplace, the feel was as vital as the facts.